Partners Promise Better Measurement for Retail Media

Swiss-based in-store audience intelligence firm Advertima is teaming up with OOH campaign platform Adtrac and digital signage specialist PADS4, to promise advertisers on in-store retail media the same kind of performance media capabilities available for online ads.

The deal will see PADS4-powered screen networks supporting audience-based, impression-driven ad delivery, allowing retailers, venue operators and media owners to scale and monetize their retail media assets with the help of real-time audience intelligence. PADS4's network includes retail stores, shopping centers, transportation hubs and other shopping environments worldwide.

Advertima made the news earlier this month for its collaboration with Walmart Connect Mexico, which is rolling out what it says is the world's largest In-Store Audience Intelligence system across hundreds of its 'Supercenter' stores.

Web site: www.advertima.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.