Senior Advanced Analytics Hire for CMB

US insights firm CMB has appointed Kate Sowder as Vice President of Advanced Analytics & Data Strategy, with a remit to lead and develop the firm's capabilities in the area.

Headquartered in Boston, MA, customer MR and consulting firm CMB was formerly known as Chadwick Martin Bailey and has been owned by corporate engagement solutions firm ITA Group since 2017. In late 2024 it launched a range of tools called AI + HI Solutions, combining AI with research and insights consulting expertise from the last forty years; and in October it hired former Kantar Retail CMO Supriya Chaudhury as AVP, Content Strategy.

Sowder (pictured) brings more than fifteen years of experience spanning advanced analytics, data science and analytics strategy, and joins from Toluna where she was VP, Global Advanced Analytics, leading global, cross-functional teams. Her expertise includes applying AI and automation to advanced methodologies, operationalizing analytics at scale, and exploring emerging approaches such as synthetic data and personas. In her new role, she will oversee CMB's Advanced Analytics and Data Management teams while playing a key role in advancing the firm's purposeful use of AI and automation, including modernizing research design and analytics.

Web site: www.cmbinfo.com .