L&E Research Hire Strengthens Research Design

In Raleigh, NC, USA, L&E Research has announced the appointment of longtime Procter & Gamble employee Andrea Swinicki as Research Design Engineer.

L&E was established just over forty years ago and helps companies in industries including healthcare, consumer goods, legal and biotech to understand their customers.

Swinicki (pictured) brings more than fifteen years' experience from the consumer goods giant, leading brand and product research, study design, and innovation initiatives across multiple categories. In her new role she will contribute to the development and refinement of qual and quant research approaches, partnering with internal teams to ensure methodologies are well aligned with research objectives.

CEO Brett Watkins comments: 'We are excited to welcome Andrea to the L&E Research team. Andrea brings a thoughtful, experience-driven approach to research design. Her understanding of how strong methodology supports meaningful insights will help ensure we continue delivering research our clients can trust.'

The firm is online at www.leresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.