iSpot Launches SAGE Agentic Solutions

US-based cross-platform ad measurement and attribution company iSpot has launched an agentic AI-powered solution called SAGE, backed by an investment in NVIDIA AI servers which allow it to extract metadata and storylines from every frame of 2.5m ads, and compile themes from some 100m survey verbatims.

iSpot measures all phases of the TV advertising lifecycle in real time, from creative testing and audience verification to business outcomes. This includes TV-device impressions and second-by-second attention for all TV ads across linear, time-shifted, VOD, streaming and OOH environments. Its offering is pitched as a Nielsen alternative ad currency, and has recently been re-accredited by the 'JIC', a collaborative forum of US media buyers and video suppliers.

The firm says it has developed SAGE over two years of testing, involving key clients such as General Motors and Airbnb. The new agents, trained specifically on iSpot's own data, offer brands a full view of the marketplace, with data from 185 TV networks, 500 publishers and tens of thousands of brands. CEO and founder Sean Muller (pictured) comments: 'Now we are putting our massive proprietary intelligence to work in AI models that the industry can trust, and with our continued mission to modernize the TV marketplace with insights that are fast, accurate and actionable.'

Quoted on mediapost.com , Muller described SAGE as 'a ChatGPT specifically built for TV and video advertising.' Initially, SAGE will consist of a creative insights analyst agent, assessing creative themes and storylines for clients' own ads and theirs of their competitors; and a creative planning assistant giving insights in real time. An audience agent will be launched later in 2026, allowing users to ask about where their ads have run and when they aired, amount spent on each channel, and other topics. Later, iSpot plans to launch a performance agent for outcomes data, telling brands which creative works best on specific networks.

The company is online at www.ispot.tv .