Kantar Hires Leader for Canadian Media Impact Practice

Kantar has appointed Brandon Kirk as Vice President, Growth & Strategy, Media Measurement, leading its Canadian Media Effectiveness practice.

Kirk's career to date has been spent in Canada's media and advertising sector, including fourteen years in senior leadership roles driving business transformation and revenue growth at Rogers Sports & Media. During this time he helped launch and scale new media businesses, led national sales and partnership teams, and managed large P&Ls. His work spans traditional and emerging channels including broadcast, digital, programmatic, streaming, audio, CTV and out of home; and he also Chairs the IAB Canada Publisher Council.

In his new role he will focus on accelerating adoption of Kantar's advanced AI marketing analytics and brand lift measurement solutions including LIFT, LIFT+, LIFT ROI, Context Lab and Link AI.

Scott Megginson, President of Kantar Canada comments: 'Brandon's deep understanding of media effectiveness, commercial strategy, and best practices for Canadian audiences will enable us to deliver faster, clearer, and more actionable insights, strengthening our position as the trusted partner for growth in Canada. This appointment is also a continuation of Kantar's broader North American strategy to centralize expertise and scale innovation across markets.'

The group's home page is at www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.