Sponsorship Joins Top Table at Media Measurement Summit
April 5 2005
Media measurement specialists will be gathering in Montreal, Canada in June for WAM 2005 (World Audience Measurement), jointly organised by ESOMAR and The ARF. In addition to its established format, the Conference will for the first time dedicate a day to the evaluation of Branded Entertainment and Sponsorship.
The established major topics are Outdoor, Online, Radio, Cross Media and TV audience measurement, each covered on a specific day with a series of keynote speakers and presentations. The Conference, running from 19-24 June, is sponsored by Arbitron and Nielsen Media Research.
Keynote presentations include:
- Day 1 - Outdoor/Out-of-home: Mark Kaline, Global Media Manager for the Ford Motor Company on the advertiser's perspective on new research initiatives being undertaken for outdoor media
- Day 2 - Radio / Branded Entertainment and Sponsorship: Douglas McArthur, Chief Exec of the UK's Radio Advertising Bureau, discussing 'The role of research in building a positive future for radio'. A panel discussion of 'Which electronic measurement techniques work best?' will include representatives from companies recently in the headlines for their new radio measurement techniques (Arbitron, Eurisko NOP World, Navigauge, Ipsos and Telecontrol). The Branded Entertainment and Sponsorship conference, which runs in parralel, will include a debate on the future of these within the communications media mix - 'just how far can they go and how much will the public accept?'
- Day 3 - Cross Media: Anne Kirah, Senior Design Anthropologist at Microsoft Corporation, France, on 'The net generation: Challenges within the media world' - how tech savvy youth are interacting with media in new ways and the challenges this presents
- Day 4 - Cross Media and TV: Stefan Jenzowsky, Vice President of COM Strategy and Head of Business Innovation at Siemens, Germany on 'The convergence of industries and audiences: How Media-, Telecom- and IT-industries are becoming one'.
- Day 5 - TV: new technological approaches and solutions for TV audience measurement, plus the challenges now faced by broadcasters and researchers.
The programme and registration form are available via
www.esomar.org/wam2005 - refer to the menu on the left hand side.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
