Austrian Office and EMEA Appointments for Rep Data

Rep Data is expanding its presence across EMEA, following its acquisition of ReDem last month. The firm has opened a dedicated regional office in Linz, Austria; and appointed Cullen Wheatley as Vice President, EMEA, and Lucy Davison as NED for the region.

Rep Data was founded in New Orleans 2019 by former Lucid and Research Now exec Patrick Stokes, and offers a centralized DIY sampling platform called Research Desk, and an anti-fraud software platform called Research Defender. A month ago it acquired ReDem, an in-survey data quality solution, strengthening its end-to-end survey fraud prevention offering and paving the way for European growth.

The firm says the expansion and appointments reflect the 'unique challenges' of the region, and will help it to help clients conduct reliable, high-quality research across multiple countries, languages and audiences. The Linz 'hub' will serve as a base for the new EMEA leadership team, and will help to 'enhance communication, improve fieldwork alignment, and deepen local expertise across the region,' according to Rep Data.

Wheatley will head up the expansion from London, driving growth and introducing the company's enhanced data quality solution to the market. A founding member of the Rep Data team, who previously spent five years at Lucid building client relationships, he brings experience in sample and data quality, AI-fraud fighting solutions and research operations. Most recently, he launched and led sales for the Research Desk DIY sampling platform.

Davison brings more than 30 years of expertise in consulting, strategy and B2B marketing, including twenty leading Keen as Mustard Marketing, the specialist MR sector PR and comms agency she leads; and previously as Global Marketing Director at Research International. An MRS Fellow since 2023, she serves currently on the Esomar Council and is on the board of The Esomar Foundation.

Florian Kögl, Rep Data's MD for Europe, says of the expansion: 'Strong research outcomes depend on more than speed and sample size. They require reliable feasibility, consistent execution, and data quality that stands up to scrutiny. Our expanded EMEA investment will reduce friction in multi-country work, create clearer expectations from the start, and give clients confidence that they have a partner built to deliver dependable data and service across every market.'

Web site: www.repdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.