AppsFlyer Hires GM for Western Europe and Middle East

AppsFlyer has appointed Alexia Nakad as General Manager, Western Europe and the Middle East, leading its expansion across the region.

AppsFlyer offers a suite of solutions measuring the performance of marketing campaigns across thousands of media partners, tracking hundreds of millions of installs and more than one trillion user actions every month, including purchase and subscription data. In November the company announced the launch of eight new products for the analysis of business data and the provision of actionable intelligence, reflecting what it says is its 'evolution from mobile attribution pioneer to Modern Marketing Cloud.'

Nakad brings more than eighteen years of experience driving growth, international expansion and strategic partnerships across EMEA, APAC and Latin America. Originally from Australia, she has been based in London for the past eight years, most recently at LiveRamp, and previously at Acxiom.

'Alexia is a globally recognised leader with an outstanding track record of building and scaling high-performing organisations across multiple regions,' says

Alex Grach, AppsFlyer's General Manager EMEA, welcomes Nakad's 'deep expertise in data-driven marketing, commercialisation, and strategic partnerships - combined with her experience operating at scale in complex, multi-market environments'; and says she is 'uniquely positioned to lead EMEA West and accelerate [the firm's] our omni-channel and data collaboration ambitions.'

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.