Informa TechTarget Steady and Profitable Post-Merger

B2B data company Informa TechTarget has announced flat revenue of $486.8m, for the full year 2025, and adjusted EBITDA up 11% to $87.3m. Both percentages are calculated on a 'combined company basis', reflecting the merger of its two division towards the end of 2024.

The acquisition of US-based b2b purchase intent specialist TechTarget by UK company Informa Plc was announced in January 2024 but was approved by shareholders only in November of that year. The British b2b services group paid $350m in cash to combine its digital businesses - including Omdia and Information Week - with tech publisher and advertising / lead generation specialist TechTarget, taking a majority stake in the new company.

The 0.7% drop in combined revenue was about what the group had predicted, and the substantial annual profit growth plus slightly improved revenue growth in Q4 (up 3% to $140.7m) gave grounds for optimism, and the company says its 'Combination Plan' is 'starting to take effect.' Q4 adjusted EBITDA rose 57% to $41.6m.

Among other moves during the year, Informa TechTarget has streamlined its Brand2Demand portfolio, with enhanced buying group identification and delivery, enriched intent signals and direct integration with partner platforms; repositioned its NetLine business 'to serve the cost-conscious, volume end of the demand generation market'; and consolidated its Intelligence & Advisory operations under the Omdia brand, creating a comprehensive market intelligence platform.

For the coming year, the company is forecasting a return to revenue growth and a further year-on-year increase in Adjusted EBITDA to between $95.0 million and $100.0 million. CEO Gary Nugent (pictured) comments: '2025 was the foundation year for Informa TechTarget, with the focus on executing against our Combination Plan, laying the path ahead for durable growth. We combined and invested in our businesses, brands and teams, establishing a clear and compelling customer proposition and strengthening our market presence.'

He adds: 'In 2026, we are focused on delivering growth. Building upon the foundations we will leverage our scale in proprietary market and permissioned audience data and the breadth of product offerings to become an indispensable partner to the technology industry.'

Both brands still have web sites: www.informa.com and www.techtarget.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.