Comscore has announced results for the fourth quarter and full year 2025, with annual revenue flat (+0.4%) at $357.5m and adjusted EBITDA also little changed, at $42.0m.
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Figures for 2024 were $356.0m and $41.0m respectively. In the fourth quarter, revenue was down 1.5% to $93.5m while adjusted EBITDA climbed slightly to $14.7m. The company says it expects similar results again in 2026.
Some divisions fared much better than others. Content & Ad Measurement annual revenue increased 1.0% overall, but within this cross-platform offerings grew 24.4%, while revenue from syndicated audience offerings declined, especially for national TV and syndicated digital products. Research & Insight Solutions revenue decreased 3.1%, primarily due to lower deliveries of certain custom digital products.
Due to a recapitalization transaction closed with preferred stockholders in January this year, eliminating the company's $18.0 million annual dividend burden and the preferred stockholders' right to a special dividend of at least $47.0 million, the company is now on a sounder financial footing, and although revenue and profit are still down significantly on the 2023 figures, CEO Jon Carpenter (pictured) is upbeat. He states: 'Our full-year 2025 results reflect solid progress in key strategic areas of our business. We delivered strong double-digit growth in our local TV and cross-platform business lines, both of which helped drive revenue growth year over year. We are pleased with the progress the team has made, and with the recapitalization transaction behind us, we can now focus on unlocking value through strategic transformation that will enable Comscore's cross-platform capabilities to become the standard for modern measurement.'
Home page: www.comscore.com .
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