InMobi Buys App Analyst MobileAction

Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed.

InMobi Group's businesses are InMobi Advertising and flagship consumer platform Glance. The group uses data, machine learning and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. MobileAction was founded in 2013 and is headquartered in San Francisco, with a global customer base of brands and publishers. The company taps data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers and 500,000 advertisers to help marketers with their decision-making, and is best known for its expertise in Apple Ads and App Store Optimization.

InMobi, which acquired another app analytics firm Appsumer in 2021, says the latest buy will strengthen its ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimization. It is also expected to enhance InMobi's agentic commerce consumer offering, Glance.

Following the buy the acquired company will continue to operate as a dedicated platform, while its team across the US, Europe and Turkey will join the InMobi Group. InMobi says it will invest further in MobileAction's product innovation and global go-to-market efforts.

Rohit Dosi (pictured), Vice President and General Manager of InMobi, comments: 'As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision. MobileAction's AI-powered platform and leadership in helping marketers drive growth for their apps makes this a highly strategic addition to InMobi Advertising.' Aykut Karaalioglu, founder and CEO of MobileAction, adds: 'I look forward to partnering with Rohit, and I am confident our shared vision for the future of agentic AI-driven advertising - spanning innovation, data-driven decision-making, and customer impact - will allow us to accelerate our roadmap and deliver even greater value to marketers worldwide.'

The firms are online at www.inmobi.com and www.mobileaction.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.