Promotion for Innovid CSO Guy Kuperman

Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy Kuperman into a group level role.

Mediaocean says demand is rising for enterprise-grade infrastructure that 'balances AI innovation with governance, interoperability and control'. The firm's solutions span 'the entire workflow', from planning and buying, through finance, creative and delivery, to measurement, optimization and verification.

Kuperman, a former Israeli Air Force Captain, founded and led his own advisory company, Kuperman LLC, for fifteen years, and joined Innovid in 2021. He will now lead corporate strategy, business intelligence and strategic partnerships across Mediaocean's portfolio, reporting directly to CEO Bill Wise. Partnerships will include integrations with major platforms, streaming publishers, walled gardens, and emerging AI innovators.

'We've spent the last decade assembling an independent, interoperable platform that reduces friction and helps advertising operate more efficiently,' says Wise. 'Guy understands and drives both our strategic architecture and the ecosystem. Expanding his role ensures that our strategy, partnerships, and corporate development efforts stay tightly aligned and executed as we enter our next phase of growth centered around AI.'

Web site: www.mediaocean.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.