Dynata Hires Global CRO

Dynata has announced the appointment of Richard Henderson as Chief Revenue Officer (CRO), overseeing its global sales, marketing, and sales operations.

Dynata serves more than 6,000 market research, media and advertising agencies; publishers, consulting and investment firms; and other corporate customers. The firm taps ongoing research relationships with nearly 70 million opted-in consumers around the world to compile data comprising thousands of attributes.

Henderson (pictured) brings more than 25 years' experience of leading and transforming commercial organizations across software, data and information services businesses. His work has included building new segmentation and enterprise motions, and simplifying product portfolios following acquisitions. He joins from FiscalNote, where he was also CRO, and earlier worked at Higher Logic, Stats Perform, and the Corporate Executive Board (now part of Gartner).

In his new role he is based in the US and reports to Dynata CEO, Mike Petrullo, who comments: 'Richard brings the exact combination of global scale, data centric product experience, and go to market discipline we need. He has led high performing commercial organizations in complex, multi product environments, always anchored in quality and client impact. His leadership will be critical as we advance our platform strategy and reinforce Dynata's quality leadership position.'

Web site: www.dynata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.