International Expansion for Intentsify

Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has announced partnerships with LiveRamp and Environics Analytics, aiding its expansion into the Canadian and other markets; adding to recent product launches and strong revenue growth.

Intentsify provides B2B organizations with detailed buyer intent intelligence, along with the means to act on it via customized advertising and lead generation programs. The firm says it has grown revenue 20% year-on-year, helped in the last two years by the acquisition of Five by Five in 2024, adding a member-driven identity graph and self-correcting dataset to its solutions; and Salutary Data early in 2026, adding AI-enhanced data validation and a database of 156 million verified B2B contact profiles.

The company has recently made its b2b audience data available for the first time as pre-built segments which can be activated within DSPs including The Trade Desk and DV360. The deal with LiveRamp expands its ability to distribute audience data across more than 90 countries, including full availability in Europe's big 5 economies plus Australia and New Zealand. It will also work with marketing and analytical services company Environics Analytics, to offer access to nearly one million Canadian companies and over 10 million Canadian professionals.

Chris Modzelewski, the company's EVP of Ad Solutions and Data, states: 'The combination of LiveRamp's distribution capabilities and Environics Analytics' Canadian market expertise means we can now deliver the same precision and confidence our customers expect from us in the US, globally. This is just the beginning of where we're taking our audience reach.' Company President Charlie Allieri says the announcements are 'the result of years of deliberate investment in [the firm's] data foundation,' adding: 'The acquisitions, the identity graph, the international expansion - these aren't separate initiatives. They are one coherent strategy, and it's starting to show up in our results and in the market.'

Web site: www.intentsify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.