IA Throws Weight Behind Proposed New Privacy Framework

US lawmakers are to debate the SECURE Data Act, welcomed by the Insights Association as an attempt to establish 'a single national framework to replace the current patchwork of state privacy laws, strengthen consumer protections, and preserve the role of the profession in informed decision-making.

The Act, propelled by the work of the House Privacy Working Group within Congress, was introduced in the House of Representatives this Wednesday, April 22nd, and a detailed analysis of its terms will be released by the IA for members in the next few days. The Association also added its signature to those of 56 other business associations to a statement welcoming the Act, stating: 'A clear nationwide standard would strengthen trust, help individuals exercise meaningful control over their information, and give businesses the certainty needed to innovate, protect data, and drive growth. The bill would end a confusing patchwork that harms consumers and small businesses.'

Howard Fienberg, the IA's Senior VP Advocacy, says the 'time has come for a U.S. privacy law grounded in clear transparency standards and strong enforcement.' He comments: 'These principles have already been proven in states across the political spectrum and can hold data-driven organizations accountable while consistently protecting consumers nationwide. IA appreciates this effort from the House Privacy Working Group to protect audience measurement and ensure that market research can continue to support innovation and competition. We look forward to working with Congress to advance this important legislation.'

The association is online at www.insightsassociation.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.