Huge Funding and Valuation for Hightouch

San Francisco-headquartered marketing and personalization platform Hightouch has secured $150 million in Series D financing, valuing it at $2.75 billion.

Hightouch's 'AI Decisioning' lifecycle marketing solution was launched in 2024, and builds an agentic marketing platform on top of a comprehensive enterprise context layer for each client. The platform then continuously experiments with messaging, timing and channel decisions to optimize them for every customer. The firm acquired data profiling and modeling specialist HeadsUp in November 2023; and earlier this month announced Ad Studio, a suite helping marketers create 'high-quality, on-brand ads at scale,' as well as providing performance and competitor insights.

Hightouch says it has grown more than 100% in each of the past two years. The huge Series D will support continued investment in the firm's platform, specifically addressing AI-driven campaign orchestration, decisioning, and cross-channel execution, with the goal of becoming 'the end-to-end system for agentic marketing.'

The round was led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures. Also participating were Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7, the venture capital arm of The Trade Desk.

Kashish Gupta (pictured), who is co-founder and co-CEO alongside Tejas Manohar, states: 'Marketing is sorely in need of reinvention. But most AI solutions haven't actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn't really get used. We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels.'

The company is online at www.hightouch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.