Norstat Hires MD for Austria

Norstat has appointed Johannes Eckner as Managing Director of its Austrian business, starting this week.

Norstat operates proprietary panels in 45 countries, including all the Nordic and Baltic countries, Europe's big 5 except for Spain, and in Poland, Ireland, Switzerland, the Netherlands, Austria and North Macedonia. Outside Europe, its offer covers Brazil, the USA, Argentina, Colombia, Mexico and Thailand. A month ago it acquired Swiss social and market research company DemoSCOPE.

Eckner (pictured) joins with more than twenty years of quant and qual experience in market research, mostly based in the Austrian capital and including leadership of cross-country research teams across six Central and Eastern European markets. Most recently he spent eighteen months as Market Intelligence Expert at Wiener Stadtwerke GmbH, and earlier he worked at REWE International, in brief spells at Nielsen and Ipsos, and for a total of ten years at GfK.

'We see Austria as a market with strong growth potential,' says Tue Meier Poulsen, Regional Director of Norstat North, 'and Johannes brings a lot of industry and leadership experience, a commercial mindset, and an extensive local network. I am confident he will strengthen our position as a provider of high-quality data and bring our new digital solutions, Norstat Studio and Norstat Express, successfully to the Austrian market and create value for our clients."

The company's home page is at www.norstatgroup.com .