Senior Appointments for AnswerLab

In New York, experience strategy firm AnswerLab has hired Kevin Kearney as Chief Experience Officer, and promoted Ashley Craig to Managing Director, Research & Product Innovation. Both will report to CEO Megan Malli.

Founded in 2004 by CEO Amy Buckner Chowdhry, AnswerLab offers research services in digital strategy, optimization and measurement across the product development lifecycle, through a combination of human insight, AI-enabled research, rapid prototyping and validated roadmapping, Clients are in technology, financial services, healthcare, retail, and emerging sectors.

Kearney (pictured above) brings more than two decades of experience at the intersection of design, technology and culture, from leadership roles at top agencies including Razorfish and Huge. Most recently, he served as Head of Design for Supernatural at Meta Reality Labs. In his new role he will spearhead AnswerLab's Experience Strategy and Design practice, focused on using human-centred research to deliver tangible solutions, design concepts, and strategic roadmaps.

Craig (pictured below) has more than fifteen years of expertise in roles at the intersection of human behavior and technology, including education, enterprise and consumer contexts. She joined AnswerLab almost eight years ago and has since led teams delivering innovative product research.

'Kevin and Ashley will be instrumental in expanding how we translate our findings into action', states Malli, 'bringing research, strategy, and design together to transform human insight into meaningful future-forward products and experiences our clients can confidently build against.'

'We're at an inflection point where the technologies reshaping daily life are being built faster than we understand their human impact,' says Craig. 'Businesses are racing to keep up, but in that race, they risk missing opportunities to design these technologies to better solve human problems in ways that matter. Research can close that gap, especially when we move beyond research as a checkpoint and start using it as the engine of invention.'

Web site: www.answerlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.