YouGov Extends Conversational AI to All Panel Data

YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included.

The firm added AI agent functionality four months ago to its flagship audience intelligence platform Profiles. The new, wider roll-out includes data from YouGov Surveys: Serviced and Self-serve, Custom Research and CategoryView, while clients who upload their own third-party data into Crunch will also be able to use the AI Agent to interrogate that. The interface returns instant, validated answers directly from the data, and then allows users to refine and explore related issues, and/or share results. More advanced users can still generate cross-tabs and use filters as an alternative or adjunct to the conversational approach.

'When we launched the AI Agent in YouGov Profiles, we reimagined how customers interact with audience data,' says CPO Joe Razza. 'Now we're bringing that same capability to every dataset in Crunch - making the full breadth of YouGov's data explorable at the speed of conversation. Whether it's a multi-market custom study, a brand tracker or a syndicated category report, our clients can now get instant answers from their data. This development delivers the depth and rigor YouGov is known for with the speed and simplicity teams need.'

YouGov has operations in the Americas, continental Europe, the UK and Asia Pacific, and is online at www.yougov.com .