Roll-Out for 6sense RevvyAI Tool

In the US, revenue intelligence platform 6sense has rolled out its recently-launched conversational AI interface RevvyAI to its Sales Intelligence customers, at no extra cost; and in open Beta for its Revenue Marketing clients. The firm also added three new enterprise-grade security capabilities.

San Francisco-based 6sense gathers and analyses intent data to help clients predict the customers most likely to buy, and helps engage them. Its flagship Revenue Intelligence Platform captures 'trillions' of buyer signals, and its integrations / partners include Gong, TechTarget and ON24.

Launched in November, RevvyAI is based around three core functionalities: a conversational interface, allowing users to set up signal configurations, launch campaigns, build audiences and generate reports through natural language and AI-guided workflows; three specialized agents helping to build and execute GTM activities - Ad Campaign Companion, Keyword Advisor and 6QA Analyst; and persona-based agentic workspaces,

For sales teams, the tool can generate instant account overviews, search for recommended contacts with other key information appended, and prepare buyer insights and outreach recommendations for meeting preparation and sales strategy. Marketing teams get access to campaign and account data, including direct visibility into which keywords are driving intent activity, with the ability to activate or deactivate on the spot; account activity data and explanations; ad performance data; and segment filtering to prioritise accounts.

The new security features give 6sense admins granular permissions control, automated role assignments, and stronger compliance visibility across the platform.

'Most revenue teams aren't struggling to find data,' asserts CPO Kimberly Bloomston (pictured). 'They're struggling to know what the data means. RevvyAI takes everything 6sense already knows about a buyer and gives you a straight answer, in plain language, so your team can make a call and move. That's fundamentally different from a report or a dashboard. And when you build that on a platform with strong governance and security controls, you're able to move with the kind of trust that meaningfully changes how a team operates.'

Web site: www.6sense.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.