AMC Promotes for Director and Senior Engineer Roles

In Bluebell, PA, USA, custom MR firm AMC Global has announced four promotions: Amelia Gulding to Senior Project Director, Emily Izbicki and Alison Hansberry to Senior Research Director, and Tim Shaw to Senior Research Engineer.

AMC focuses on research to support product launch, and optimization through the full product lifecycle. Its research into purchaser and shopper perspectives is backed by an extensive normative database, and its offer includes the proprietary PFU (Purchaser Follow-Up) tool, which captures insights from real purchasers of new or restaged products immediately following their launch. Last week the firm appointed former Molson Coors research leader Abby Miller as Director, Qualitative Insights.

Gulding has recently expanded her role from project support into leading complex client engagements, advanced questionnaire design, data analysis and insight development while taking on growing client-facing responsibilities. Izbicki now works across major client accounts, leading both quant and qual work across global studies and advanced CLTs and HUTs; and has helped expand the firm's advanced analytical capabilities through ongoing Sawtooth training, supporting MaxDiff studies.

Hansberry has helped lead the growth of AMC's beverage research, developing a qualitative positioning approach that combines liquid evaluations, product positioning and messaging assessment into a single integrated study design. Shaw has played a key technical role in the company, helping modernize operations and support new research and data initiatives, and contributing expertise in programming, normative database architecture, AI-focused innovation and the development of new programs such as VerifiedViews.

President and CEO Ken Roshkoff states: 'We continue to invest in the people who help drive our business forward every day. These promotions reflect the depth of talent across our organization and the meaningful contributions each of these individuals has made to our clients, our culture and our long-term growth.'

The firm is online at www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.