Senior Qual Hire for AMC Global

Custom MR firm AMC Global has appointed former Molson Coors research leader Abby Miller as Director, Qualitative Insights.

AMC focuses on research to support product launch, and optimization through the full product lifecycle. The firm helps brands optimize new products through a deep understanding of purchaser and shopper perspectives, backed by an extensive normative database, and its offer includes the proprietary PFU (Purchaser Follow-Up) tool, which captures insights from real purchasers of new or restaged products immediately following their launch.
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Miller (pictured) has more than fifteen years of experience from both agency and client-side research, much of it focused on food and beverage innovation - and is also a RIVA trained moderator with specialized certification for kids and teens. She joined from Molson Coors Beverage Company, where she spent six years, leading consumer insights strategy for a portfolio including both legacy and emerging brands. Earlier in her career she worked in strategy and innovation roles at GfK, Egg Strategy and Magid. She holds a BA in Communication Studies from the University of Michigan and a post-baccalaureate certificate in Strategic Marketing from Northwestern University.

In her new role, she will support and expand AMC Global's qualitative research practice, working across consumer insights, product innovation and launch-focused engagements.

VP of Qual Insights Ashley D'Annunzio says of the hire: 'Abby has a thoughtful approach to research and a strong instinct for understanding consumers in context. I've seen how she builds trust with participants, asks the right questions and uncovers insights that teams can genuinely act on. We're excited to have her join AMC Global.'

The firm is headquartered in Blue Bell, PA and is online at www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.