quantilope Launches quinn Search Feature

Automated consumer intelligence platform quantilope has enhanced its AI assistant quinn with the addition of a tool for querying a firm's knowledge base. quinn Search differs from other KM systems in being built specifically for market research.

quantilope combines research automation, AI and real-time consumer insights, based on a panel network giving access to more than 300 million consumers worldwide. Its AI copilot quinn was launched at the end of 2023.

The new tool was developed in quantilabs, the firm's dedicated hub for early-stage innovation. quinn Search brings a client firm's entire project history into 'a living, breathing knowledge base' accessible through simple questions, depending on a user's clearance level. The tool applies natural language processing across project metadata, survey questions, reports and dashboard summaries, understanding 'the context, marketing science, and methodology behind the numbers.'

The firm says use cases include:

• Planning and Budget Protection - 'Have we researched [Topic/Category] in [Market] before?' and 'What claims have we already tested for [Product X]?'
• Synthesis & Summarization - 'Summarize our brand awareness for [Brand/Competitor] across all 2025 studies' or 'What were the key takeaways from our [Industry] studies in the last 12 months?'
• Onboarding & Knowledge Transfer - 'Give me a high-level summary of everything we know about [Target Audience],' or 'What have been our most successful product claims in [Market]?'

CEO Peter Aschmoneit comments: 'One of the biggest frustrations for insights teams is that past research often lives in a 'black box' of old decks and PDFs. With quinn Search, we are providing our clients with instant institutional memory. Whether you're a new team member getting up to speed or a veteran researcher looking for cross-project trends, quinn ensures that every study you run becomes a permanent, accessible addition to your brand's intelligence.'

Web site: www.quantilope.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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