NIQ and Ogury in Personas Partnership

Consumer intelligence company NIQ is integrating its GeoPurchase data into the Persona Intelligence Engine of ad tech company Ogury, via a new partnership.

The deal includes integration of GeoPurchase insights at scale across France, Germany, Spain, Italy and the UK, as well as the USA and Canada, adding a new layer of real-world retail purchase behavior into Persona Intelligence. Here the data with be combined with Ogury's audience-first data model - a blending of observed behaviour, declarations of intent, and deterministic signals - to create 'rich, multi-dimensional personas informed by actual purchasing patterns.'

Josh Pisano, GM of Global Media at NIQ. Says the deal 'transforms how audiences are developed and activated through Ogury's platform, enabling brands to turn real purchase-based signals into smarter planning, more precise activation, and stronger business outcomes.'

'By adding NIQ's trusted retail purchase insights to our audience-first data model, we're helping marketers bridge the gap between audience understanding and market reality,' adds Christophe Bize (pictured), Chief Data and GTM Officer at Ogury. 'Brands can identify audiences informed by real purchase behavior, gain a clearer view of category dynamics, and uncover opportunities for growth through smarter media planning and activation.'

NIQ has operations in more than 90 countries and is online at www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.