Agility PR Adds End-to-End Intelligence Agent

In New Jersey, media intelligence platform Agility PR Solutions has launched an agentic intelligence capability, the Agility Agent, which promises' a complete, stakeholder-ready executive media report' based on a single natural-language prompt.

Agility's platform streamlines media monitoring, outreach and analysis within an 'intuitive' interface and backs it up with expert support. In February last year it launched Intelligent Insights, a genAI-powered media intelligence feature which gathers data from global print, broadcast and social media platforms, contextually analyzes specific brand mentions or trends, and translates languages as required, to help PR professionals.

The company says the Agility Agent and its specialized secondary agents are purpose-built around autonomous, agent-driven workflows, and not retrofitted onto legacy monitoring software - they do however take as their solid foundation the company's two decades of experience in media intelligence and PR analytics. While earlier tools were built to help users accomplish individual tasks quickly and easily, the Agility Agent interprets intent and runs the entire reporting workflow end to end. This requires a number of new capabilities: natural-language intent interpretation that removes manual Boolean setup; autonomous orchestration of a team of specialized agents across curation, analysis, design and delivery; reporting grounded in Agility's extensive licensed media dataset, rather than open-web results, providing structured, verified and comprehensive source data; and an agent which the firm says 'arrives already aware of a brand's context rather than learning it from scratch.'

Suggested use cases include brand reputation monitoring, crisis management, competitive intelligence gathering, campaign & event outcome analysis, industry & regulatory reporting, and risk spotting / early warning. 'A workflow that used to take hours, building searches, curating coverage, designing a report, distributing it, now begins and ends with a single prompt,' states CEO Martin Lyster (pictured). 'That's time returned directly to strategy. It changes not just how fast communications teams work, but what they're free to work on.'

Web site: www.agilitypr.com/agentic .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.