Major, AI-based Rebuild for Euromonitor's Passport

Euromonitor International has released a new version of its flagship market data and insights solution Passport, 'rebuilt from the ground up' to bring the company's data directly into clients' existing tools and workflows.

Euromonitor provides global market intelligence on industries, companies, economies and consumers, tapping the expertise of specialist teams in sixteen offices around the world and a network of on-the-ground analysts in over 100 countries.

The new version of Passport promises to be faster and simpler, features an AI-based conversational interface, available to Microsoft users via a copilot agent, and to other AI tool users via MCP; and the tool's API is being extended.

CEO Tim Kitchin (pictured) says the move is the firm's 'biggest investment since it was founded in 1972.' He explains: 'Every part of Passport has been reimagined and redeveloped based on what clients told us they need next. But this isn't just a better user interface. It's about moving Passport beyond a single screen, connecting our intelligence wherever clients make decisions.' CTO Chris Fosberry says the new architecture, new infrastructure and in-built AI layer also lay the foundations for continuous innovation in the future.

An early access programme opens next week for selected clients, ahead of full availability later this year. The company is online at www.euromonitor.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.