Walr to Provide Audience Base for Delineate's Proximity

In London, data collection company Walr has announced a strategic partnership with always-on consumer tracking specialist Delineate. Walr's verified, globally diverse audience network will now provide the core infrastructure behind Delineate's Proximity Platform.

Walr was founded in October 2020 by former VIGA (now Savanta) exec Lewis Reeves and Patrick Fraser, who previously worked at Ipsos and Critical Research. Walr says its tech-based data collection is set apart by its 'relentless speed, obsessive service, and a dedicated team that's always on - 24/7/365.' Its new partnership is with Wales-based Delineate, which moved its business to a full SaaS model with the launch of Proximity five years ago - the platform replaces 'slow', periodic reports with live consumer intelligence, fed directly into existing marketing tools. The firms say 'intelligence that fast is only as good as the audiences behind it' - hence adding Walr's verified audience network, which reaches respondents in more than 130 markets across the US, EU and APAC.

The partnership is underpinned by a purpose-built API integration developed jointly by the two firms' technical teams. The benefits of this include enhancing the 'speed, consistency and quality of data flowing' through Delineate's end-to-end survey supply chain; and the companies say they are formally committed to collaborating on future innovations focused around 'pushing the boundaries of automated, high-quality consumer research.'

'At the heart of everything we do at Delineate is an absolute commitment to data quality,' says James Turner, founder and CEO of Delineate. 'Our clients depend on the accuracy of the signals we deliver to make their most consequential brand decisions. This partnership directly reinforces that. We can continue to grow at pace without compromising on the standards our clients rightly expect.'

Walr Chief Exec Lewis Reeves (pictured) adds: 'I am enormously proud that Walr has been selected as Delineate's preferred partner for respondent audiences. Delineate is, without question, one of the most innovative data and insights businesses operating in our industry today. The way James and his team have disrupted brand insights - challenging years of complacency and reimagining what always-on, real-time consumer intelligence can look like - perfectly aligns with Walr's own mission to do the same for the data collection industry. This is exactly the kind of relationship Walr was built for.'

Web sites: www.walr.com and www.delineate.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.