Fifty Launches Customized Synthetic Audience Tool

Audience intelligence and media tech firm Fifty has launched a new solution called AudienceAI Assistant, promising brands and agencies real-time conversations with custom audiences tailored to their own business, before campaigns go live.

Independently owned and founded in the mid-2010s, Fifty has built an audience intelligence operating system with integrated AI-powered simulation, allowing brands to explore customer thinking, motivation and decision-making, and rapidly apply the resulting insights.

The firm says AudienceAI Assistant helps users shape strategy, build media plans, develop messaging, identify influencers and partners, and optimise campaigns, all before significant time or budget is committed. The new tool taps the proprietary 'Tribes' audience layer the firm builds for each client company, using its modelled behavioural dataset, and allows them to ask questions and receive 'instant, detailed answers that reflect how those audiences would think and respond.' The simulated audience reflects the interests, values, motivation, behaviour and OCEAN personality scores of the people the client company wants to reach.

'AI makes marketing faster, but without real audience insight, it risks becoming generic,' says CEO and founder Simon Shaw. 'The brands that win will be those that truly know their audiences, not just who they are, but how they think, what they value and what moves them'.

AudienceAI Assistant is currently rolling out to additional new and existing clients after a period in closed beta with 10 global clients across multiple verticals.

Web site: www.fifty.io/audience-ai-assistant .