Wiland Hires for New CMSO Role

Consumer intelligence and marketing data company Wiland has hired Jacqueline Popelier as Chief Marketing and Strategy Officer (CMSO).

Wiland helps companies develop and maintain robust customer relationships, and non-profits to do the same with donors and supporters, tapping what it says is 'the largest set of detailed, individual-level spending signals ever assembled'. In recent years its announcements have often focused on core product MarketSignals and a number of sector-specific spin-offs.

Popelier will join the Executive Leadership Team of the Colorado-based company, leading its marketing, strategic growth, brand development and demand generation functions.
She brings more than 25 years of leadership experience spanning advertising, marketing technology, product innovation, and data-driven growth strategy. Most recently, she was VP of Product at FordDirect, leading a portfolio of digital marketing, advertising, customer engagement, and analytics solutions serving Ford and Lincoln dealers across the US. Before this she spent almost two decades at ad agencies including BBDO and Universal McCann Worldwide, in senior leadership roles including Portfolio Management and Tier II Digital Advertising. She earned a BA in Marketing from Michigan State University and an MBA from Walsh College.

'Jackie will be a great asset for the company and we will benefit greatly from her experience and expertise,' says CEO Mike Gingell. 'She has a proven track record of launching innovative, data-driven solutions, building high-performing teams, and delivering measurable business results. Just as importantly, she brings an authentic people-first leadership style that reflects the culture we are continuing to build at Wiland.'

Web site: www.wiland.com .