Funds for Event Intelligence Specialist Vendelux

B2B event intelligence and predictive marketing platform Vendelux has raised $50 million in Series B funding, which it will use to deepen its core AI infrastructure, accelerate product development, and expand its global corporate sales engineering divisions.

Founded by Stefan Fletcher and CEO Alex Reynolds, Vendelux maps and tracks more than 250,000 global B2B events. Its platform helps client companies identify where their buyers will be, who they should meet, and how to create meaningful business relationships. Sales and marketing teams can analyse its data to evaluate historical attendee numbers, identify active buyer groups, and automate follow-up activity including meetings with qualified leads. The company says that with face-to-face events once more on the rise, 'marketers are demanding the same level of intelligence, measurement, and accountability from events that they expect from every other marketing channel.'

The round brings Venedelux's total raised to date to $71 million, and was led by Tribeca Venture Partners, with participation from S3 Ventures, Pelion Venture Partners, HubSpot Ventures, FirstMark Capital and Cervin Ventures.

'As AI transforms the marketing landscape, authentic human connection is becoming even more valuable,' says Reynolds. 'The strongest business relationships are still built face-to-face. Our mission is to help companies create those connections more effectively by bringing data, intelligence, and measurement to an industry that has historically relied on instinct.'

Web site: www.vendelux.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.