Launch of Discuss Intelligence

Clients of Discuss can now interrogate all the data they have ever collected on the platform, in plain language, for immediate answers with full details of sources.

Quant and qual platform Discuss merged last year with research software firm Voxco, creating a company with more than 200 employees in sixteen countries, and promising an integration of qualitative research expertise, survey technology and AI-powered analytics. Its solutions include AI Agents, human-led research options, and combined quant and open-ended analysis.

Discuss Intelligence differs from the company's existing Insights Agent, which requires users to have access to specific research projects. The new platform gives all users within enterprise clients access to the organization's entire research library - 'every study, survey, and open-end' - and has been built with expertise from over a decade spent coding more than 11 billion open-ends and structuring qualitative data

The system automatically finds relevant studies - checking for segment and market - without manual project selection or researcher involvement, and searches them for the most appropriate content. It promises 'quantifiable outputs from qualitative data, so teams get the depth of qualitative research with the clarity of quantitative research,' and ties every response to the original participant, segment, verbatim quote and/or video clip. The platform learns the role of each user and personalizes query results accordingly.

CEO Daniel Graff-Radford (pictured) comments: 'Every year, enterprises spend millions on research that answers questions for a few weeks and then disappears. Discuss Intelligence changes the economics of that entirely. The answer that cost an organization six figures that only six researchers have access to is still there, still findable, still relevant. That is a fundamentally different return on research investment.'

Web site: www.discuss.io .