New Billion Dollar Facility for Zeta Global

In New York, marketing software firm Zeta Global has announced the successful closure of a new $1 billion credit facility.

Zeta was founded in 2007 by David A. Steinberg and former Apple CEO John Sculley, and is headquartered in NYC with offices around the world. Its Marketing Cloud, launched in 2018, combines identity, intelligence and omnichannel activation, backed by one of the industry's largest proprietary databases. In November last year, the company completed the acquisition of the enterprise software business of Marigold, including brands such as Cheetah Digital, Selligent and Sailthru, for a total maximum consideration of $325m - adding loyalty, omni-channel engagement and personalization tools to the Cloud's existing capabilities. For the full year 2025 the firm posted annual revenue up 29.7% to $1,305m and adjusted EBITDA up 44% to $278.7m.

The new facility will refinance the company's existing $550 million credit facility and lower its credit spreads. It includes a $250 million Term Loan A and a $750 million Revolving Credit Facility, currently undrawn. Steinberg (pictured) says the deal 'reduces our cost of capital and strengthens our liquidity,.' Adding: 'As we continue building the future of enterprise intelligence, this increased flexibility provides incredible optionality to pursue accretive M&A, support general corporate purposes, and execute opportunistically on share buybacks.'

Web site: www.zetaglobal.com .