Reach3 Launches AI Recommendation Analysis Tool

Full-service conversational research specialist Reach3 Insights has launched a solution called AI Listening, helping clients to understand how genAI recommends brands, products, services and content.

Founded in 2018, Reach3 is part of the Rival Group of companies, headquartered in Vancouver and with offices across North America, The group also includes ARG, which focuses on market research and public opinion polling; and mobile-first conversational research platform Rival Technologies.

The new tool builds on Reach3's existing conversational research methodologies, and its expertise in understanding consumer decision-making. AI Listening can be applied across consumer goods, retail, financial services, healthcare, travel, entertainment and other industries.

The solution measures how recommendations vary according to who's asking, as well as the buying context, but also acknowledges the fact that due to its probabilistic nature, AI will make different recommendations even in exactly the same scenario - AI Listening addresses this by recreating user and situational context and testing prompts repeatedly at scale to identify consistent patterns in recommendations.

AI Listening's multi-faceted approach combines client-defined audience personas with demand spaces, or buying occasions; incorporates qual and quant research, in-the-moment mobile ethnography, proprietary AI monitoring and vetting of recommendations with real consumers.

SVP Patricia Chapin Bayley (pictured), who will serve as Product Innovation Lead for AI Listening, comments: 'AI doesn't respond to everyone in the same way. It responds differently depending on what it knows about the user and the occasion or context they are in. We built AI Listening to recreate those real-world situations at scale so organizations can understand how their brands appear in AI recommendations across different audiences, why they're being recommended and where they have opportunities to strengthen their AI visibility."

The company is online at www.reach3insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.