EVP Hire for AMC Global

Custom MR firm AMC Global, a specialist in advice on launch strategies, has appointed long-time Gongos and Human8 researcher Crystle Uyeda as EVP, leading growth and business development initiatives, and strengthening client relationships.

AMC focuses on research to support product launch, and optimization through the full product lifecycle. Its research into purchaser and shopper perspectives is backed by an extensive normative database, and its offer includes a proprietary tool called PFU (Purchaser Follow-Up), which captures insights from real purchasers of new or restaged products immediately following their launch. In May, the company announced a number of appointments / promotions boosting its commercial and engineering teams.

Uyeda (pictured) brings nearly twenty years of experience across client consulting, business development and strategic growth. Most of this - around seventeen years - was spent at Gongos and its acquirer Human8, in leadership roles across client consulting, business development and strategic growth. Most recently, she was a business development leader at consumer insights company Qrious.

'Our clients rely on us during some of their most important business decisions,' says company President Ken Roshkoff, 'from evaluating new product ideas to preparing for launch. Crystle understands how to build lasting client relationships and help organizations get the most from their research investment. Her experience and collaborative approach make her an excellent addition to our leadership team.'

The company is headquartered in Blue Bell, PA and is online at www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.