Øutlier Strengthens Senior Team

Former STRAT7 Crowd DNA leader Elliot Pigram has joined Amsterdam and London-based insight agency Øutlier as MD and co-owner. The company has also appointed Sam Lipscomb, formerly of The Mix Global, as a Senior Director.

Øutlier's team and associates include cultural strategists, film makers, ethnographers, futurists and data analysts, and the agency prides itself on thinking differently, 'digging deeper' and delivering more impact.

Pigram (pictured above) worked at Galkal in Australia for six years, then briefly at RDSi before joining cultural insights and strategy consultancy Crowd DNA in London, as Director of Strategic Insight, in 2018. Crowd DNA was acquired two years later by UK-based marketing and customer analytics consultancy STRAT7, and Pegram was appointed Crowd DNA's MD for APAC in January 2021, then Global MD three years later

Lipscomb (pictured below) began his MR career at Tonic Insight, in London, and after two years joined BAMM as an Insights Manager. He then spent six years at strategy and culture researcher The Mix Global, originally as an Insights Director and latterly as Head of Global Business Development. For the last eighteen months he has been freelancing.

The firm is online at www.studio-outlier.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.