Marketing Hire for Smarty Pants

US-based consumer researcher Smarty Pants has appointed Perrin Marion with the title of Brand Marketing Whiz, based in Manchester, VT. She will lead content development, event coordination and brand communications across channels and platforms.

Smarty Pants leads foundational, evaluative and tracking research in more than 50 countries, helping clients with product innovation, brand positioning and marketing strategy. In April, the company began GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month; and in June it appointed Arielle Shanker as Insights Illuminator, serving as a project leader and moderator on its children's media and entertainment group.

Marion (pictured) brings experience in public relations, social media strategy, content creation, graphic design and event marketing. She worked previously in PR and marketing for padel sport consultancy Padel 22, a padel sport consultancy, in a role including video editing, graphic design and social content. She holds a degree in public relations from the Newhouse School of Public Communications at Syracuse University, and a minor in marketing from the Martin J. Whitman School of Management.

In her new role, Marion is charged with 'bringing the Smarty Pants brand to life across channels.'
 
The company is online at www.smartypantsinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.