Questionlab Hires Leader for New Full Service Offer

Quant b2b and consumer research services and data collection company Questionlab has appointed Nicholas Suggs as SVP of Revenue, charged with building and leading a new full service research practice.

The US-based firm's established services include sample delivery, survey programming and hosting. The company will now add research design, strategic guidance and analytics to the offer, and work directly with insights and analytics teams to scope and manage broader research programs, including concept and innovation testing, brand tracking, segmentation, U&A studies, customer satisfaction and NPS research. Its existing operations team will continue to manage programming, sample and technical execution, working closely with experienced researchers throughout projects.

Suggs joins from residential building construction company Stormgrade, where he was brought in as General Manager to drive operational turnaround and prepare the organization for sale. Earlier he spent three and a half years in senior sales roles for PureSpectrum, around two as a Client Services Director at Voxpopme, and three in Sales and Bus Dev Director roles at FocusVision (now part of Forsta). He also worked spells at Cvent and at eyetracking tech pioneer Tobii. In his new role, he will work directly with researchers across CPG, technology, financial services and other industries to develop research approaches around their specific business needs, and manage those relationships end to end.

Scott Jones, CEO of Questionlab comments: 'We've built a strong foundation around sample quality, programming and reliable execution, and we see a real opportunity to do more for the clients who already rely on those capabilities. Nicholas brings exactly the kind of research-driven, consultative approach we've been looking for as we expand. He has built this type of enterprise research business before and knows how to build lasting relationships with insights teams. He's the right person to help us build this next part of Questionlab.'

The firm is online at www.questionlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.