Shopify President Finkelstein to Advise StackAdapt

StackAdapt has appointed Shopify President Harley Finkelstein as a strategic advisor, helping to steer the company's continued expansion beyond programmatic advertising.

Founded in Toronto, Canada in 2014, StackAdapt operates a platform helping marketers to reach, engage and convert audiences with precision, and measure the results across the customer journey. In the past few years it has launched a number of measurement and insights features, and in July it added a targeting and measurement suite for the US political advertising market, combining political audience creation, voter intelligence, campaign measurement and optimization.

Finkelstein brings more than fifteen years of experience helping build and scale Canadian tech success story Shopify, which he joined in 2010 - previously COO, he is currently company President. His career history also includes founding multiple startups, and he holds advisory and board positions across the technology, retail and nonprofit sectors.

StackAdapt says it is investing in AI and automation to help marketers connect media, data, creative and measurement and make better decisions across the marketing lifecycle. In this context, Finkelstein's advice will help its leadership team hone strategy on global growth, company building, product development, and 'the evolving role of technology in helping businesses grow.'

Co-founder and CEO Vitaly Pecherskiy comments: 'Harley understands what it takes to build an enduring technology company while staying relentlessly focused on the people using the product. We've always shared the belief that the best companies are built by thinking long term, moving quickly and challenging the assumptions of established categories. As StackAdapt continues to grow globally and redefine what marketers should expect from their technology, having Harley's perspective around the table will be incredibly valuable.'

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.