Stagwell's Allison Launches Data-Focused Health Division

Stagwell agency Allison Worldwide has launched a Health division, driven by predictive analytics, and helping clients anticipate opportunities, build influence, protect their reputation and connect with their audiences. Jamie Dowd has been named Global President of the new division.

Allison Worldwide provides end-to-end global communications, PR and influencer services, analytics and marketing support to a broad range of clients. The firm says the new Allison Worldwide Health Group is launched as health organizations 'face growing pressure to communicate with clarity amid scientific breakthroughs, evolving patient expectations, shifting policy environments, new models of care and an increasingly complex information ecosystem.'

The firm aims to differentiate itself through its leadership - 'senior experts with deep expertise in the major segments of the health industry expected to grow rapidly in the next five years'; a blend of omnichannel experts helping clients to reach key audiences via a data-led strategic mix of earned, influencer, healthcare provider and patient engagement, and visibility strategy for the AI-first era; and support for communications across the entire health journey, from early-stage clinical data milestones and clinical development through regulatory approval to consumer campaigns and ongoing reputation management.

The new unit's work will be based around a 'sophisticated data, AI and measurement offer' combining 'cutting-edge' analytics with strategic thinking. This includes proprietary analytics which focus on emotional intensity rather than 'backward-looking sentiment', to help brands anticipate cultural shifts, emerging risks and opportunities; and advanced effectiveness metrics such as attachment, perception gap, emotional intensity and message connection.

Wendy Lund, Global CEO, Allison Worldwide and Vice Chair of Health, Stagwell, says of the launch: 'We are at an inflection point in health marketing and communications as culture shapes health and health shapes culture, and the opportunity to transform communications for the future is boundless. Allison Worldwide Health Group has been specifically designed to embrace where healthcare is going with a dream team of passionate, hands-on advisors that help organizations see health differently... Fuelled by AI-driven predictive analytics, earned and influencer authenticity, our Group helps clients anticipate opportunities, build influence, protect reputation and connect seamlessly with audiences - so they can see around corners and be ahead of what's next.'

Dowd (pictured) comments: 'As we move beyond traditional campaigns and siloed ways of working, clients need partners who can interpret complex data, anticipate change, build stakeholder trust and move people to meaningful action all over the world. Our team brings together the experience, predictive intelligence, creativity and agility to do exactly that - while operating as a true extension of each client's team.'

Web sites: www.allisonworldwide.com and www.stagwellglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.