NewtonX Hub Integrates Primary Research and Synthetic

In New York, B2B intelligence specialist NewtonX has announced an upgraded version of its self-serve research intelligence platform NewtonX Hub, which integrates B2B self-serve primary research with Synthetic Personas.

NewtonX provides decision intelligence built on verified data across more than 140 industries, combining AI-native automation and end-to-end research expertise. The firm pitches the Hub as the answer for B2B teams previously forced to choose between fast-and-cheap-but-unreliable generic AI tools and synthetic-only products, and slow, expensive traditional research. The platform brings together four capabilities in one workspace: self-serve primary research, custom analysis and visualization, executive-ready reporting, and its recently-launched Synthetic Personas, grounded in eight years of verified data from identity-verified B2B professionals.

The platform can be used to quote, spec and launch research, including studies of nuanced, hard-to-reach B2B audiences, and with the option of AI-moderated research to add quant-level speed and scale. Users can then analyse and explore interview insights, create survey segments, visualize results and synthesize findings, assisted by Isaac, Hub's conversational research agent. They can also simulate audience reactions to test messaging, concepts and decisions; and combine synthetic and primary research for additional detail.

CEO and founder Sascha Eder (pictured) comments: 'NewtonX Hub represents a new era for B2B intelligence, The future of research is a continuous loop between synthetic and human research. Synthetic Personas help teams explore and test ideas, while primary research validates them with high-quality data from real B2B professionals. Each study makes the next round of synthetic research more powerful. NewtonX's uniquely high-quality B2B data makes that loop possible, helping teams reach stronger answers faster and at lower cost.'

Web site: www.newtonx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.