Rep Data Hires Melissa Dunn to Lead Global Marketing

New Orleans-based data quality specialist Rep Data has appointed former Suzy exec Melissa Dunn as EVP of Marketing.

Rep Data was founded in 2019 by former Lucid and Research Now exec Patrick Stokes, and offers a centralized DIY sampling platform called Research Desk; as well as an anti-fraud software platform, Research Defender, whose software matches respondents to relevant surveys and prevents sample fraud / duplication.

Dunn (pictured) brings more than twenty years' experience of marketing leadership experience from firms in insights, B2B tech and global ad agencies. Most recently she was EVP, Marketing & Communications at end-to-end MR platform Suzy, where she built the marketing organization. Prior to Suzy she led customer engagement and marketing at industrial AI company Plutoshift, and earlier in her career she worked at iCrossing (Hearst), MRY (Publicis Groupe), McCann and BBDO.

In her new role, Dunn will Rep Data's worldwide expansion and help it reach more enterprise clients. An immediate task is to develop a cohesive market story reflecting the recent extension of the company's portfolio of services (including the acquisitions of ReDem, OWL and SightX), as well as ongoing product innovation - and the value these investments deliver to customers.

'We've built a company with enormous potential,' says Stokes, 'and we're ready to take Rep Data to the next level. Melissa knows how to build brands that stand out, connect with enterprise buyers and turn marketing into a powerful driver of growth. She brings the experience, energy and ambition to help us reach new markets and win new customers. I'm excited to have her on our leadership team as we continue to scale the business and introduce more organizations to what we can deliver.'

Web site: www.repdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.