Mopinion Becomes Netigate Digital following Integration

CX, EX and survey software platform Netigate has retired the Mopinion brand, having acquired the company a year ago. Mopinion is now Netigate Digital, with the platforms integrated and new capabilities added to help clients understand 'the complete customer experience.'

Stockholm-based Netigate bought Rotterdam-headquartered digital feedback analysis specialist Mopinion in September '25, creating a company with more than 100 staff and with additional offices in Frankfurt and Helsinki. Netigate is majority-owned by private equity fund GRO Capital, and helps client companies to collect, analyse and act on customer and employee feedback through agentic AI.

At the time of the buy, Netigate said the integration of real-time feedback software with its existing solutions would allow it to offer a unified solution for managing customer experiences across the entire journey, with AI used to analyse feedback, identify trends, and uncover root causes. With the rebrand, the firm says the Mopinion platform is essentially intact, with core functionality and account information unchanged for clients, but is now integrated with analytics solution Netigate Insights. This pairs digital UX feedback from web sites and apps together with feedback from other touchpoints to help understand how individual experiences contribute to overall customer satisfaction. Historical data as well as newly collected feedback can be brought into the Insights package and explored using the same dashboards, views and visualisations used for other feedback sources.

Netigate says teams now have greater flexibility when mapping ratings and comments to specific collections, while metadata and website background data can be brought into Insights as tags for more detailed segmentation. AI capabilities help identify recurring topics, quantify trends and explore changes over time, with a natural language interface in Ask AI allowing users to easily drill down into individual responses behind the results, and 'cross-collection analysis' setting metrics like NPS and CSAT alongside open-text feedback from multiple touchpoints.

Jos van der Kooij, Head of Product says joining Netigate has given Mopinion's team 'a much wider network of international colleagues, bringing new perspectives, knowledge and expertise to [its] product development.' He adds: 'Working together allows us to move faster and build stronger connections between our solutions.' Plans for the coming year include bringing feedback and context closer together, to help clients spot issues which might otherwise go unnoticed.

Maria Börjesson (pictured), CEO of Netigate comments: 'I'm glad to say that we have taken a lot of important steps on the journey of becoming a significant player in Customer Experience Management. Netigate acquired Lumoa in 2024, a Finnish-based company specialised in AI-powered CXM analysis, and now we have joined forces with Mopinion in 2025. We have acquired a pivotal position to influence this market and create a lot of value to our customers.'

Home page: www.netigate.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.