Ambitious Remit for New Novaction Leader

Ipsos UK has appointed Chris Sinclair as Senior Director in its Novaction division, with a specific brief to widen awareness of its cutting edge forecasting and modelling techniques for NPD.

Sinclair was previously Research Director responsible for new business development at MMR. He will use his extensive experience in restructuring business practices to supervise the development and expansion of the Novaction division and its international coverage (currently 55 countries).

Ipsos UK Director Andy Parker, to whom Sinclair will report, says he is expected to help 'refocus the direction of our business, in line with how we consult and help our existing clients, and our increasing number of new clients'.

According to Sinclair, the division has 'a proven track record of over 50,000 launch evaluations behind us', an experienced NPD team and 'the best forecasting tools in the business', giving him 'a superb opportunity to bring actionable recommendations and other benefits from forecasting research to marketers'.

Ipsos' home page is at www.ipsos.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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