New Online Omnibus Meets Growing Demand for Survey-Based Research

In the USA, Ipsos, in conjunction with polling partner The Associated Press, has announced it is adding a new weekly online omnibus polling tool to its twice weekly national telephone omnibus to meet growing demand from its customers for fast, reliable data. Ipsos is the only telephone omnibus provider with two weekday studies, as all other major omnibus providers rely on weekend surveys.

"Our weekly online omnibus can be used to help clients measure responses to visual communications or complex concepts or to identify a low-incidence market segment," said Chris Deeney, Vice President of the Ipsos U.S. Express product line. "And, by putting questions on our online omnibus with other participating organizations, clients will enjoy the benefits of a full-service, customized, proprietary survey at a greatly reduced cost."

Data for the Ipsos U.S. Express Online Omnibus are collected through random sampling of the company's 800,000+ member online panel. The Ipsos online panel is recruited and maintained utilizing double and triple opt-in screening processes to ensure maximum return from an engaged and representative audience. The panel is updated regularly and non-responders are removed.

The Ipsos U.S. Express Telephone Omnibus is fielded twice weekly among a nationally representative sample of 1,000 adults. Both the survey invitation list and the returned data are weighted to reflect the demographic composition of the U.S. population. Each wave produces results from a nationally representative sample.

"This respected, timely and cost-effective American telephone omnibus survey can be used to gauge the public's response to an emerging issue, identify a low-incidence market segment or monitor product usage and attitudes," Deeney said. "With our quick turnaround, Monday wave clients can submit questions by Monday at noon (EST) and receive data-together with demographic information on each respondent-by Thursday afternoon by email or fax. Tuesday wave clients who submit questions by no later than Tuesday at noon (EST) will receive their results by Friday afternoon. This provides organizations with the ability to respond with confidence to breaking issues and fulfills the need to constantly measure, test, and innovate without breaking the bank."

More information can be found at www.ipsos.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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