MarketingExperiments Adds Content Expert

MarketingExperiments.com, which analyses the effectiveness of online marketing strategies and tactics, has hired Nick Usborne to join its research team as Senior Analyst of copywriting and Web content.

Usborne has more than 20 years' experience in advertising, marketing and research - both on and off the web. He has worked as a researcher and copywriter for companies including AOL, Apple, Citibank, MSN and Yahoo!, as well as writing freelance articles for Clickz.com, MarketingProfs.com and Business 2.0, and editing Excessvoice.com, a resource for online copywriters. He is also the author of the book 'Net Words: Creating High-Impact Online Copy'.

'We believe copy is one of the most important aspects of online marketing and commerce, and Nick is one of the world's foremost experts on the subject,' said Flint McGlaughlin, Director of MarketingExperiments. 'Nick's copywriting expertise makes him a valuable addition to our research team.'

'What excites me about working with the other analysts at MarketingExperiments.com is that I will have the opportunity to measure and quantify the best practices for writing for the Web,' explained Usborne. 'Until now, I have had to base my recommendations on intuition, experience and testing individual projects. Now I will be able to help determine the best practices across a broader range of writing-related issues, and support each recommendation with hard figures.'

The company is online at www.MarketingExperiments.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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