MR Expansion for Mattson Jack

US-based Mattson Jack Group (MJG), owned by WPP, has appointed three new members of staff for its Advanced Methods Group as the company plans to enhance its MR offerings. William Serad, Mylinda Willsey and Henry Lu will be based in MJG's Philadelphia office.

Serad, who will be Senior Director of Advanced Methods, has previously directed teams of analysts, statisticians, and SQL programmers in both business and academia. Prior to joining MJG, he worked for TVG Market Research as Executive VP and Chief Methodologist, and formerly as head of TVG's Quantitative Processes. While there, he developed advanced analytics including statistical modelling, market segmentation, and allied software development. In addition, he has developed several publications about quantitative market analysis.

Willsey has been appointed as Quantitative Methodologist. She previously worked as an Associate for the Gomez Foundation for Mill House, and has a background in Medicaid and Managed Care payment environments. Her experience encompasses various research methodologies including regression analysis and structural equation models. She earned her PhD and Master's Degrees in Sociology from Columbia University, New York.

Lu joins the team as a Senior Statistical Analyst, coming from TNS Healthcare where he built positioning, and patient flow and segmentation models. He has a range of analysis and programming skills, with a particular strength in dynamic models and SAS programming. He earned his Master's degree in Computer Science at Saint Joseph's University in Philadelphia, and his BA in Business at Southeast University in Nanjing, China.

Bill Bagwell, VP of Marketing Research said: 'We're looking forward to creating a number of interesting products over the next year. These would provide our clients with the business-critical information they require through easily accessible yet analytically rigorous tools. We are excited that William, Mylinda, and Henry have joined us as we continue expanding our service offerings with complex customer segmentation, product positioning and choice-based modeling projects.'

The company is online at www.mattsonjack.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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