Australian MD for Nielsen NetRatings

Nielsen NetRatings has appointed Andrew Reid as Managing Director, Australia. He will be based in Sydney and report to Forrest Didier, MD of the company's Asia Pacific Latin America group.

Most recently, Reid worked as Senior Market Analyst for law firm Mallesons Stephen Jaques. Between 2001 and 2003, he was Senior Analyst with ACNielsen eRatings.com (now Nielsen NetRatings), where he introduced innovations in customer segmentation for the online media sector.

Prior to this, he was Senior Manager of Marketing Communications, eCommerce and Wealth Management for the Commonwealth Bank of Australia. He had previously gained Internet marketing experience with New Generation Australia, TMP Worldwide and News Interactive, and earned an MBA from Macquarie Graduate School of Management.

Didier stated that Reid's management skills, analytical expertise, web marketing experience and 'incisive knowledge of the Internet space' will contribute to the growth of the company in Australia. Reid will start his new role on 15 August.

NetRatings Inc is a sister company to ACNielsen and Nielsen Media Research. The company's home page is at www.nielsen-netratings.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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