IRI Partners with IBM to Deliver MarketKnowledge

Information Resources, Inc. (IRI) has announced that it will use IBM software to support the development and delivery of the next generation IRI Business Performance Management (BPM) solutions and real-time market information processing platform, MarketKnowledge™.

MarketKnowledge combines daily retail sales data, shopper insights, sophisticated automated analytics, and enterprise decision support software to address major business issues, such as out-of-stock monitoring, new product distribution, and effective trade promotion compliance. The new agreement enables IRI and its customers to take full advantage of the performance, scalability, security, and reliability of IBM's complete set of database, application server and integration products.

IRI Chairman Dr. Romesh Wadhwani says the company determined that 'only IBM can provide the integrated solutions and technologies required to deliver on the [MarketKnowledge] promise'. According to IBM Information Management General Manager Amboj Goyal, 'the IRI BPM solution suite and MarketKnowledge information processing platform are indicative of the evolution to on demand market intelligence. Companies need a unified and up-to-the-minute view of consumer actions so that they can make critical business decisions as events that can impact the bottom line are occurring; not days or weeks after they have transpired'.

More information is online at www.software.ibm.com/data and www.infores.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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