Serbian Firm Joins Harris Interactive Network

Harris Interactive has added Serbian research agency Marten Board International to its Global Network of 21 independent market research companies. Marten Board, which was the first MR agency to obtain an international license in Serbia, provides insights into the South East Europe and Balkan markets.

The company conducts a range of research - from political studies to brand tracking, ad testing, and business-to-business research - from its two sites in Belgrade, and its partnering offices in Bosnia, Montenegro and Macedonia. Since it was founded in 1999, the firm has seen an average growth rate of 27% per annum. MD Marko Davidovic believes that access to Harris Interactive's methodology, technology and expertise 'will further contribute to our growth and development'.

David Vaden, Executive VP for Harris Interactive, says his company is looking forward to working in Eastern Europe - 'a region that is of growing interest to our clients'.

The Harris Interactive Global Network, established in 1992, includes companies from Africa, Asia, Australia, the Caribbean, Eastern and Western Europe, Central/North/South America, and the Middle East. Member firms exchange research expertise and share local knowledge. More details are at www.harrisinteractive.com/globalops/globalnet.asp

Marten Board International's English language home page is at www.martenboard.co.yu/indexe.php.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.