US Conferences Cover Retail, Health and Brands
October 25 2005
Information Resources, Inc (IRI) has announced details of the third CPG and Retail Summit, taking place in San Francisco in February. Programmes are also available for ESOMAR's Healthcare and Brandmatters conferences, happening in New York in February, and ESOMAR is inviting papers for May's Global Diversity and Innovate events.
Reinventing CPG and Retail Summit, San Francisco, February 27 to March 1 2006
The IRI-hosted summit will focus on the issues facing CPG, including customer loyalty, information security, category management and improving visibility. Speakers include:
- Bob McDonald, Vice Chairman, Procter & Gamble
- Brian Cornell, Chief Marketing Officer, Safeway
- Tom Hernquist, President of US Confections, The Hershey Company
- Bill Pecoriello, Industry Analyst, Morgan Stanley
- Don Quigley, President NA, Kimberly-Clark
- Jennifer Barrett, Chief Privacy Officer, Acxiom
- Ken Dychtwald, President of AgeWave
- Jan Hall, President, Neutrogena
- Geoffrey Moore, MD, TCG Advisors
- Scott W. Klein, President and CEO, IRI
- Dr. Romesh Wadhwani, Chairman, IRI, and Founder and Managing Partner, Symphony Technology Group.
More details are at
www.cpgsummit.com Healthcare: Regaining Consumer Trust, New York, February 6 to 8, 2006This ESOMAR conference will examine how MR can help pharma marketers to improve partnerships with consumers. Sessions will cover a range of issues including the power of brands, meeting consumers' emotional needs, the use of handheld devices in hospital market research, and web-based patient follow-up systems. Contributors include:
- Peter Rost, Pfizer, USA
- Bob Leitman, Healthcare Group - Greenfield Online, USA
- DVL Smith, Incepta Marketing Intelligence, UK
- Jos Stuyfzand, Philips, Netherlands
- Alastair Bruce and Luc Rens, Research International, USA
- Lydia Worthington, Healthcare Practice - BuzzMetrics, USA.
Full details are at
www.esomar.org/web/show/id=48211 Brandmatters: New Rules in a World of Change, New York, February 8 to 10, 2006Also run by ESOMAR, this event concentrates on how research can help to find solutions to the growing complexities surrounding branding and brand building. Different sessions will address how to connect with consumers, emotional brand building, and the impact of blogging. Speakers include:
- Santosh Desai, McCann Erickson, India
- Sangeeta Gupta, AC Nielsen ORG-MARG, India
- Manjima Khandelwal, ACNielsen, Research and Development, USA
- Marco Bevolo, Philips Design, Netherlands
- David Poltrack, CBS, USA
- Christophe Fauconnier and Charles Skinner, Synovate Censydiam
- Andrea Wilson, TNS UK
- Roz Calder, Needscope International, New Zealand
- Bradley Silver, Brandimensions, USA
- Roland T. Rust, David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland.
Details are at
www.esomar.org/web/show/id=48229 ESOMAR call for papersESOMAR is also inviting outlines for papers for its Global Diversity and Innovate 2006 events, both to be held in May in Miami. More details are on the Esomar web site -
www.esomar.org.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
